Campus Insights is a qualitative research firm that specializes in remote, moderated user and customer interviews with Gen Zers and millennials. Our mission is to help companies improve their products by giving them insights into what their customers and users think. Our most common research projects include UI/UX tests to improve the user experiences of a product, ethnographic studies aimed at garnering a better understanding of a product's use cases and target demographics, and longitudinal projects that help determine journey maps and how participants trend in their usage of a product.
Because our clients are generally high profile companies (like Google, Quizlet, Tumblr, etc.), it's critical to lead with our professional experience and testimonials from our previous clients. Unlike many other agencies affiliated with Harvard Student Agencies, Campus Insights avoids drawing attention to the completely student-run aspect of our business in order to maximize our image of professionalism and maturity.
Demographic Breakdown
Blue chip companies
Image Attributes
Motivated, Enthusiastic, Competent, Agile, Professional
The blue version of the logo should be used on light backgrounds; the white version of the logo should be used on dark backgrounds. The social icon should not be used outside of official social media profiles and favicons - the social icon should not be used in place of the full Campus Insights logo on marketing materials or pitch decks.
The purple should be used as a base color or background color when possible because the CI blue is very saturated and therefore distracting to look at in large swatches. For main graphic elements on marketing materials or pitch decks, use the CI blue or white. For decorative graphic elements on marketing materials or pitch decks, use a mix of CI blue, yellow, and teal, and incorporate two-color gradients (for example, teal to CI blue, or yellow to CI blue) where possible for a sleek, modern look.
Headers should always be written in all caps to stand out from the rest of the text. If necessary, choose a different color for any words within the header that need to be emphasized.
Our language should strike a balance between youth and professionalism, with an upbeat enthusiasm. Content should convey a sense of understanding and savvy in a casual tone.
