DEV is a full service web development company that builds web apps, mobile apps, and static sites from scratch. From design to implementation, DEV handles every step of the process with a dedication to detail. DEV is set apart by its young talent, which draws directly on Harvard computer science students. A number of DEV's clients are well-off, older individuals with passion projects that they would like to bring to life. Others of DEV's clients are acquired through referrals from current or past clients.
In terms of recruitment, DEV primarily hires new team members from their annual Engineering and UI/UX Winter Bootcamps. Traditionally held over J-term, DEV's Winter Bootcamps are free, 2-3 week long experiences that teach interested Harvard undergrads the programs and skills they need to succeed in a future career in app design and development. Marketing for these Winter Bootcamps typically begins in the previous October.
Demographic Breakdown
70% local residents, 20% Harvard students, 10% other students
Image attributes
Quirky, Youthful, Competent, Expert, Thoughtful
The background of most marketing materials should be white or dark grey. To give the background some dimension, you may apply an overlay of a grid pattern or a wave pattern, set to very low opacity.
Accent graphics (such as leafy fronds or dotted lines) can be used to fill in empty space on marketing materials. These accent graphics can be coral, electric blue, purple, or some combination of those three colors.
Rams should be used for headers, either in all caps or in sentence case, depending on the situation.
Noah should be used for all body text. When using Noah for white text on a dark background, check to make sure the font is easily legible over the background since Noah is a relatively thin font.
Our language should be upbeat and positive to reflect our innovative spirit while maintaining concision and a high level of professionalism.
