Key Advantages
Access to trademarked Harvard logos, no shipping charge or tax, delivery to on-campus groups, partnerships with select companies (Patagonia, Charles River, etc.) allowing GG to sell these items at/around retail value with customization.
Demographic Breakdown
75% Harvard University groups (including grad schools, student groups, classes), 25% outside businesses in Boston/Cambridge
Image Attributes
Reliable, Convenient, Attentive, High-Touch Customer Service
In most cases, the blue should be used for backgrounds with white text on top. The gray can be used as a neutral, while the orange should be used as an accent when needed.
Photo Style
Website photography should highlight the gear by simplifying backgrounds and featuring just one or two models in a photo.
The heading and body fonts should be used on the website and print materials. The font used in the logo is Comfortaa.
What sets Group Gear apart from other custom merchandise retailers is our dedication to high-touch customer service. As such, our language should reflect careful attention to detail as well as a high level of maturity and professionalism.
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