Founded in 1964, Harvard Student Agencies Bar Course aims to provide a unique and interactive experience to young professionals who are interested in learning more about mixing drinks. Previously, we only served residents in Boston and Cambridge, but since the pandemic, we have developed online versions of all our courses so that clients from all over the country (and the world) are able to join in. Our three main course offerings are the following: Art of Mixology, Mix & Make, and TIPS certification. Historically, Art of Mixology has been marketed more heavily towards an older demographic with a demonstrated serious interest in the history and flavors of different drinks. Meanwhile, Mix & Make is branded as a more accessible course for people of varying skill and interest levels regarding drink-mixing, and it has been successfully marketed as a corporate team-bonding activity during the pandemic. Lastly, in marketing our TIPS certification course, we typically lean strongly into 1) the Harvard name, and 2) our long history as a company in order to establish our credibility and trustworthiness.
Demographic Breakdown
70% local residents, 20% Harvard students, 10% other students
Image attributes
Sleek, Elegant, Youthful, Professional, Accessible
Please ensure that the martini glass motif is never used alone to represent Harvard Student Agencies Bar Course. Either the full logo (with the "Harvard Student Agencies Bar Course" text) or the circular social icon (with the company's founding date) should be used.
When referring to this agency in a professional setting, please ensure that you use its full name - "Harvard Student Agencies Bar Course" - and do not shorten the name to "Harvard Bar Course." Referring to the agency using the latter is not only inaccurate, but could draw negative attention and/or legal action from Harvard University's trademark office.
For the backgrounds of designs, either the primary navy blue or the neutral cream should be used. Any header text laid on top of the background can be either burnt orange or salmon pink. Body text should always be cream if placed on a navy blue background; body text should always be navy blue if placed on a cream background.
Marketing materials for Harvard Student Agencies Bar Course often use images of cocktails. When possible, the colors of these cocktails should be vibrant and should contrast sharply against the background of the design.
For all marketing materials except for Instagram posts, the superheader text should always be Audrey Bold, all caps. The body text should always be Proxima Nova. Headers and subheader text can be either Audrey Bold or Proxima Nova, all caps, depending on the design.
For some Instagram posts (specifically, the Buzzfeed-style quiz posts and bartending trivia posts), the main header text should be Futura PT Bold, all caps. The body text should be Arial, either Narrow Bold Italic or Narrow Bold, all caps. Futura PT can be activated in Adobe Fonts and thus does not require a separate download link. Arial is a standard font that should already be available across the Adobe Creative Suite on default.
Harvard Student Agencies Bar Course should always maintain an upbeat and approachable yet professional tone.
