BRAND INFORMATION

Harvard Distribution

Harvard Distribution is a student-run agency dedicated to connecting businesses, campus organizations, Harvard departments, etc. with Harvard Students. For over thirty years, our partnerships with Harvard University have given Harvard Distribution the exclusive right to distribute print advertisements across Harvard's campus and drop them inside dormitories. As such, all non-Harvard-affiliated businesses and organizations that wish to reach students on campus are required to use Harvard Distribution's services.

Demographic Breakdown

Local businesses in the Square, campus organizations like student-run clubs, Harvard departments

Image Attributes

Harvard experience, Professional, Innovative, Efficient

COLORS

Primary color(s)
N/A
#741D2A
secondary color(s)
N/A
#FDF8D1
Neutral color(s)
N/A
#FFFFFF
#000000
usage

Crimson is the primary color and should be used in all headings. Cream is to be used as a background color along with white, while black should be used sparingly only for body text.

TYPOGRAPHY

Headings

Libre Baskerville

Access Font
body

Montserrat Semibold

Access Font
alternative

Crimson Pro Regular

Access Font
usage

Libre Baskerville is for use in large headings and can also be used in place of Crimson Pro for body text. Despite its designation as a body font, Montserrat should be used sparingly for short headings or descriptions as an accent text.

VOICE & COPY

Tagline
Catch the eyes of Harvard students.
Copy Guidelines

Harvard Distribution's language should be clear, concise, and direct in order to emphasize the simplicity and efficiency of our services.

EXAMPLE MATERIALS

BRAND INFO

LOGO

COLORS

TYPOGRAPHY

VOICE & COPY

EXAMPLES