BRAND INFORMATION

HSA Corporate

Founded in 1957, Harvard Student Agencies is a non-profit with 12 businesses across various industries that provides educational and business opportunities to students. Managers get the chance to learn about retail, publishing, research, advertising, engineering and more, while making a tangible impact on the Harvard community. With more than 600 employees, HSA strives to defray the costs of education with student wages and inspire the next generation of business leaders.

MISSION

To educate, empower, and inspire Harvard College students with meaningful employment opportunities and hands-on business experience.

VISION

HSA will sustain and grow its legacy by continuing to provide practical business experience for Harvard students as an experiential complement to Harvard’s liberal arts education.

COLORS

Primary color(s)
N/A
#AC1A2F
secondary color(s)
N/A
Neutral color(s)
N/A
#000000
#FFFFFF
usage

The red is used to denote our ties to Harvard. In most cases, black and white should be used to demonstrate professionalism, with pops of red to display personality.

TYPOGRAPHY

Headings

Gill Sans Nova SemiBold

Access Font
body

Gill Sans Nova Light

Access Font
alternative

Access Font
usage

The primary Corporate font is Gill Sans Nova. Depending on the occasion, font styles other than SemiBold and Book may be used.

VOICE & COPY

Tagline
"The Largest Student-Run Company in the World"
Copy Guidelines

Brand mission: To conduct and supervise enterprises for the benefit of students of Harvard University who are in need of financial assistance to defray the expenses of their education; to provide opportunities for such students to be gainfully employed; to study, cultivate, promote, and encourage new business ventures to afford additional employment opportunities for such students; to provide experience for its members.

HSA provides the Harvard community and people interested in Harvard with a variety of trusted student- operated services. HSA also provides the Harvard community with business education.

Values

  1. Promote Diversity, Inclusion and Belonging: We embrace individual differences to foster a diverse and safe community of students and alumni because success depends on the sharing of unique perspectives and talents. We support our teammates through every obstacle and success.
  2. Serve Our Customers: We are dedicated to bringing value to our community of Harvard students, faculty, and staff. We understand that our customers are our most valuable relationships. We listen to their needs, and we work to exceed their expectations
  3. Take Ownership: We are committed to our work’s strategic and operational success, take full responsibility for our work, and recognize that no task is beneath us. We see our mistakes as learning opportunities.
  4. Innovate with Purpose: We promote a culture of creativity and experimentation, and we never let the spark of a new idea go unnoticed. We are entrepreneurial, and we consistently challenge the status quo.

EXAMPLE MATERIALS

BRAND INFO

LOGO

COLORS

TYPOGRAPHY

VOICE & COPY

EXAMPLES