BRAND INFORMATION

HSA Tutoring

As a non-profit, HSA Tutoring’s mission is to provide high-quality, personalized tutoring to students in the Boston area and beyond, taught by highly qualified tutors who are all current Harvard students. We offer tutoring in various standardized tests as well as in specific school subjects. In the college counseling market, our differentiator is our tutors' proximity to the application process. We have the most up-to-date knowledge of the path to success.

Target Demographic

Parents of high school students

Image Attributes

Harvard tutors, Personal, Effective, Attentive, Qualified

COLORS

Primary color(s)
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#9BC1C7
#AC1A2F
secondary color(s)
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#D7E6E6
#4C1028
Neutral color(s)
N/A
#4E4E59
usage

Since red on its own can be overpowering, the blues should be used for general backgrounds and filler space. The combination of turquoise and deep reds portrays an elite academic feel.

TYPOGRAPHY

Headings

Open Sans Regular

Access Font
body

Open Sans Regular

Access Font
alternative

Access Font
usage

VOICE & COPY

Tagline
“First hand experience, first-rate results."
Copy Guidelines

Our language should be clear, concise, and knowledgeable in order to reflect our expertise in the realm of college applications, standardized testing, and subject testing. Moreover, since we lean into our tutors' status as Harvard students to differentiate ourselves from other companies offering similar services, it's especially important that we present ourselves in a manner that is as mature and professional as possible.

EXAMPLE MATERIALS

BRAND INFO

LOGO

COLORS

TYPOGRAPHY

VOICE & COPY

EXAMPLES