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Affiliated with Harvard Student Agencies, we provide key marketing insight into one of the most sought-after demographics: consumers between the ages of 16 to 25, especially college students nationwide. After all, we are part of that very demographic. Because we have a Gen Z outlook, a creative focus, and access to a pool of uniquely talented, influential people, we win where others don’t even play. Most of our past clients have been interested in our unique ability to access and speak to Harvard undergraduates through our multitude of connections to other on-campus organizations and our relationship with Harvard University - as such, many of our most influential past projects have been brand activation campaigns.
Note that some clients will come with pre-designed marketing materials that they'd like Studio 67 to find avenues of distribution for or launch events around, but other clients will request that we produce original marketing materials for them in-house based upon their brand guidelines. In the latter case, Studio 67 will work closely with Internal Marketing to design the campaign.
Demographic Breakdown
Local businesses in the Square, mom-and-pop businesses in Cambridge/Boston, national brands (ex: Bumble, Red Bull)
Image attributes
Young, bold, unconventional, creative, savvy.
The logo is the number 67. 67 comes from 67 Mt Auburn St, the home of Studio 67 and Harvard Student Agencies. Our logo design is simplistic and modern. The main color of the logo (pink) represents our youth and boldness.
Pink
White
Black
The pink should be used in moderation as an accent color. Primary use of the pink on marketing materials should be for header, logo, and/or small icons. Use as text color only for text you wish to be highlighted; it should never be used for long bodies of text.
Refrain from using purple as text color on black background. Use purple in moderation. Purple should never be used on materials without Studio 67 pink alongside it.
Black should be used as background for most marketing materials.
Black or white can be used interchangeably as background for digital marketing materials. Black or white should be used as text color for the majority of text on marketing materials.
White or a light color (on-brand with the client) should be used as pitch decks’ backgrounds.
When working with external clients to create partnered marketing materials, we'll defer to branding guidelines that they provide to us, if any.
Objektiv Mk1 is the font for all body text on printed marketing materials and our website. The bold italic version should be used for all heading text on printed marketing materials and our website. Should be used with all text UPPERCASE.
For materials where Adobe fonts cannot be used (e.g. through Gsuite), Proxima Nova can be used as a substitute for objektiv mk1 regular. Should be used for body text.
When working with external clients to create partnered marketing materials, we'll defer to branding guidelines that they provide to us, if any.
Young, bold, unconventional
E.g.
“Open for free sh*t” - Fall Gifted 2019
“Build cool f@%cking brands” - Recruitment Email Header 2018
Tagline: “Let us introduce you to the next generation”
Not only are we introducing clients to new ways of advertising, we are also introducing their brand to the new generation of consumers.
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