Founded in 2006, Trademark Tours is the most successful and well-respected visitor services company in the Square, providing high-quality walking tours of Harvard and MIT. After becoming a part of Harvard Student Agencies in 2021, Trademark Tours continues to offer an engaging introduction to Cambridge to visitors from around the world. We strive to serve guests of all ages with our friendly, interactive tour guides. Our tours are scripted to entertain both adults and children while showing guests the key highlights of Harvard's campus.
Demographic Breakdown
Tourists, some prospective students
Image Attributes
Engaging, Theatrical, Entertaining, Personable, Insider Experience
A white background should be used for most of our promotional materials. Text may be black, white, or red depending on the color of the background and whether certain words require particular emphasis. Rather than using vector graphics, the aesthetic of Trademark Tours' promotional materials should mainly rely on clean, bright, and vibrant photos that depict Harvard student tour guides in Harvard merchandise, standing in front of recognizable Harvard landmarks.
Poppins Semibold is used in sentence case for header text on the website. In promotional materials, either Poppins Semibold or Glacial indifference should be used in all caps for superheader text, but either all caps or sentence case may be used with either of the fonts for regular headers.
Klavika Light should be used for body text in promotional materials.
Our language should be upbeat and peppy in order to match the energy of our Harvard student tour guides. The key edge to Trademark Tours' "The Hahvard Tour" is that it's meant to be theatrical, funny, and engaging rather than purely historical or informational. As such, our tone should match that of our core service while still remaining professional.
